The Olsrud’s Story

From the time they started their grocery business in 1956 to the current operation of Sherm’s Food 4 Less and Sherm’s Thunderbird Markets, Sherm and Wanda Olsrud embraced the values of honesty, respect for others and putting in a hard day’s work. This down-to-earth approach to life resulted in a vibrant family, thriving business and a commitment to giving back.

Generosity Thrives

“If you work together, it’s amazing what can be accomplished. Community support is important to make our hospital the best in serving the community’s health care needs.” – Sherm Olsrud

Sherm often spoke about philanthropy in terms of supporting the community that had been so good to his family. Sherm and his wife, Wanda, have contributed to many children’s programs in the Rogue Valley. Although Sherm passed away in May 2019, Wanda and their family have continued the legacy of commitment to their community.

For more than 35 years, the Olsruds have been committed supporters of Asante, with a special focus on children’s health care. In 2022, the Olsrud family gave the largest gift in Asante’s history—$12 million—to benefit children and families in Southern Oregon and Northern California. This watershed contribution also included vital support for other aspects of the AsanteForward Campaign: adult cancer care in Asante’s Mary and Dick Heimann Cancer Center, investment in cardiac care, and in care for people experiencing mental illness, through the Behavioral Health Initiative. In honor of their historic gift, the women’s and children’s hospital on the top two floors of the pavilion is named the Olsrud Family Women’s and Children’s Hospital at Asante Rogue Regional Medical Center.

“As a family, we viewed this important project as a perfect opportunity to continue their legacy to ensure children and families have a dedicated space to thrive.”

—Steve Olsrud, owner of Sherm’s Markets and son of Sherm and Wanda

“There is incredible power in doing good. The golden rule should be more than a rule – it should be a purpose.”

—Gene Pelham, Rogue Credit Union