The Florian’s Story

Generosity nourishes

Generosity is at the center of Carole and David Florian’s marriage. They started their life together in Southern California over fifty years ago before moving to Palo Alto where they lived for almost thirty years.

But Ashland is where they truly found a home.   

Both Carole and David come from immigrant families and communities where mutual support and caretaking were a given. Their families had to work very hard for all they had, and they modeled the idea of giving back and giving to others— “Whether it be food or hospitality or a helping hand,” explains David.

When they first established their trust and made their estate plans in 2007, they chose to name several non-profit organizations as beneficiaries. But with the onset of the pandemic and as they took another look at their estate plans, they decided they would rather leave more to fewer organizations to increase their impact on causes that mattered most to them.

In addition to food security and access to the arts, they believe health care is one of the most important things people need. As adults who spent much of their lives in the Bay Area, they had access to some of the leading teaching and research hospitals in the country. However, it was in Ashland that they received excellent care and were treated with warmth and kindness, making their emergency room and hospital experience the best they’ve had.

“I’ve had two occasions to go to the emergency department at Asante Ashland, and both times the care I received was amazing. It was so far above and beyond what I would have expected at a small community hospital. They took the time to see me and respond to me as the person that I am, not just a random patient in room B,” shares Carole.

The exceptional care at Asante Ashland Community Hospital and their deep love for the Ashland community inspired them to include Asante as a major beneficiary of their estate.

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