Rogue Credit Union donates historic gift for children’s health at Asante

MEDFORD, Ore. (Sept. 20, 2023) Rogue Credit Union has made another extraordinary investment for children and families in our region. For 30 years, Rogue Credit Union has been a partner to Asante Children’s Miracle Network. Today, the credit union and its members have made the largest corporate gift in Asante’s history – to benefit the Olsrud Family Women’s and Children’s Hospital at Asante Rogue Regional Medical Center, which will open in early 2024. As the lead donor for the new Pediatrics Unit, Rogue Credit Union will be permanently recognized for its support in the new facility.

“Rogue Credit Union, like Asante, was established in Medford in the 1950’s by a small group of grassroots leaders,” said Roy Vinyard, recent interim president and CEO of Asante, “Our organizations have grown side by side, with the highest good of the community in mind. That makes this gift even more meaningful – we are honored to receive this landmark commitment to help care for our youngest patients and their families.”

“Rogue Credit Union’s gift not only demonstrates the organization’s ongoing pledge to invest locally, but also their instrumental role in reshaping health care for children and families across Southern Oregon and Northern California,” said Andrea Reeder, senior vice president and chief philanthropy officer at Asante. “Asante is proud to permanently recognize Rogue Credit Union’s generosity in the Pediatrics Unit.”

The Pediatrics Unit, located on the sixth floor of the Olsrud Family Women’s and Children’s Hospital at Asante Rogue Regional, comprises 16 pediatric inpatient rooms that prioritize comfort, care and privacy. Each room is a single private room with a private bathroom and has expansive views of the Rogue Valley. Notably, a Child Life active room will provide a playful sanctuary within the hospital environment, while a Child Life quiet room will serve as a haven for art and reading, enriching the hospital experience for young patients. Co-located on the sixth floor is a dedicated outpatient infusion clinic for kids with cancer and other serious illnesses.

“We’re incredibly excited about this next step in our partnership with Asante,” said Matt Stephenson, president and CEO of Rogue Credit Union. “We extend our thanks to our loyal members, whose unwavering support makes this partnership possible. Rogue Credit Union was founded by a group of educators who believed in the power of people helping people, and this donation is made in the same spirit. As a community, we’re stronger together.”

Rogue Credit Union hosts a number of campaigns every year that directly support children’s health care at Asante. This includes the popular “Give+Save” campaign, taking place now through October 21, 2023. “Give+Save” invites credit union members to donate $10 or more to the Credit Union for Kids program with the benefit of moving up to $500 into a high-yield ownership account. All funds raised during this campaign directly benefit our local Children’s Miracle Network Hospitals including Asante Rogue Regional. Go online, call, or visit a Rogue Credit Union branch to participate today.

The new Olsrud Family Women’s and Children’s Hospital at Asante Rogue Regional is scheduled to open in February 2024 and is part of Asante’s capital expansion campaign called AsanteForward.

“This pavilion and all the other initiatives within AsanteForward are just the beginning. Continued support of these programs is necessary to sustain the highest level of care for patients in our region. We must keep going,” Reeder said.

Learn more or get involved today:


About Asante Foundation
For more than 60 years, philanthropy has helped Asante provide and enhance health care for communities throughout Southern Oregon and Northern California. Asante Foundation, the philanthropic arm of Asante, a local, community-owned and governed not-for-profit health system, is an integral partner in Asante’s vision to be your trusted health partner for life – every person, every time. Asante Foundation launched AsanteForward, the most significant campaign effort in our history, to transform the quality and scope of health care available in Asante’s nine-county region, with a goal of at least $50 million. This campaign is the largest philanthropic endeavor ever attempted in this area. At the core of AsanteForward are six specific initiatives including behavioral health, cancer care, expanded emergency services and a new patient pavilion to house several areas of care including a new women’s and children’s hospital, cardiac care, critical care and advanced surgical services, and Age-Friendly care at Asante Ashland Community Hospital. To learn more, please visit

Asante is a local, community-owned and governed not-for-profit organization with nearly 6,000 employees who provide medical care to nearly 600,000 people in a nine-county area of Southern Oregon and Northern California. It includes Asante Ashland Community Hospital, Asante Physician Partners, Asante Rogue Regional Medical Center in Medford, Asante Three Rivers Medical Center in Grants Pass, and additional health care partnerships throughout the region.

About Rogue Credit Union
Rogue Credit Union is a member-owned, not-for-profit financial cooperative with an asset base of $3.29 billion and a loan portfolio of $1.9 billion. At Rogue Credit Union, membership is about more than an auto loan or checking account. It’s about a higher level of service for over 206,000 members. Under the guidance of the Board of Directors, Rogue Credit Union is committed to helping its members and communities on their journey to financial well-being. Membership is open to anyone who lives, works, worships or attends school in select Oregon, Idaho and California counties. Stop by any branch or visit to become a part of something bigger.

Desirae MacGillivray Myers
Communications and Marketing Manager, Asante Foundation|
(541) 789-2843